Zhejiang Yiwu Market leverages cross-border e-commerce to open a new channel for China-Africa economic and trade cooperation
“Take You to China” Rwanda showroom. Photo courtesy of Yiwu Mall Group
China News Service, Yiwu, October 10 These days, the “Take You to China” Rwanda showroom in Kigali, the capital of Rwanda, is very popular. All kinds of department stores are neatly displayed in the exhibition hall. Every day, a large number of buyers shuttle among the samples in the exhibition hall, looking for their favorite Chinese goods.
Rwanda overseas warehouse. Photo courtesy of Yiwu Mall Group
Just recently, Abudu, a Rwandan businessman, has just negotiated an order worth 100,000 yuan with a client. This batch of pots and small appliances will be shipped from Yiwu to Dares Saddam port by sea within a week, and then shipped to Rwanda by land, and will be delivered to buyers who need them.
In order to integrate into the “Belt and Road” construction and closely follow the development strategy of Yiwu Small Commodities “Going Global”, Yiwu Mall Group is actively improving its overseas site network system. In October 2019, Yiwu Mall Group and Alibaba launched a strategic cooperation on the World Electronic Trade Platform (eWTP) and established the eWTP Yiwu Global Innovation Center-Rwanda Digital Trade Hub. “Bring you to China” is the offline showroom of the digital hub in Rwanda.
Among them, the eWTP Yiwu Global Innovation Center-Rwanda Digital Trade Hub is a bonded overseas warehouse logistics park. The Yiwu Mall Group and DP World have cooperated to lease 2500 square meters of bonded overseas warehouses as self-operated warehouses, turning it into a Chinese commodity in East Africa. The regional general warehouse, and based on this, with the help of Rwanda’s radiation effect on Burundi and other countries’ markets, integrate eWTP to create a distribution and distribution center for Yiwu small commodities in East Africa.
It is reported that the “Take You to China” Rwanda showroom is a business park, which will be in trial operation in July 2020. It currently has an operating area of nearly 300 square meters and has functions such as cross-border video connection, live broadcast, product display, business talks, exhibition and sales.
“Take You to China” Rwanda showroom. Photo courtesy of Yiwu Mall Group
Since the “Bring You to China” Rwanda Trade Service Center was launched, it has formed a pattern of “two parks and one center”.
“Bring you to China” Rwanda Trade Service Center is based on the bonded overseas warehouse logistics park + exhibition hall business park, relying on Yiwu Mall Group “Bring you to China” + overseas warehouse system construction + global YiDa logistics system + digital trade hub function construction, With supply chain financial services such as “Momobao” as the link, we will build an East-Central Africa distribution center for import and export commodities.
Through the “show samples in the exhibition hall, remote negotiation, and shipment from the bonded warehouse”, cross-border orders can be quickly and quickly completed, and goods can be delivered, which is an excellent solution for the current epidemic. The Information and Communication Technology Department of the Rwandan Private Sector Federation stated that digital technology has made life more convenient for African residents during the epidemic. They can buy daily necessities online. Online cross-border trade is creating new cross-border sales and shopping opportunities for Rwandans.
Rwanda overseas warehouse. Photo courtesy of Yiwu Mall Group
“We can have zero-distance contact with the high-quality’Made in China’ supply chain for the first time, quickly establish dialogue channels with Chinese suppliers, and save the business travel cycle and costs spent in China.” Abudu, a Rwandan businessman, said, “It only needs to be in the exhibition hall. Select samples and place an order. After waiting for a while, you can receive products with guaranteed quality.”
It is understood that the platform has also cooperated with the Rwandan government to support Rwandan producers to introduce Rwandan products, especially agricultural products, to the Chinese market through the promotion and guidance of the “Let’s go China” project, expanding and enhancing the Chinese people’s understanding and awareness of African products .
“We will actively play the role of the Rwanda Trade Service Center as a link, build a China-Africa economic and trade information exchange platform, timely and effectively convey the preferential policies and measures of both parties in terms of investment promotion, and provide a fast and convenient connection channel.” “We will also rely on Rwanda Airlines to cover all Africa, regional and international routes linking China and Africa, take advantage of Rwanda’s “African Meeting Room” airport hub, and establish an “air corridor” for friendly exchanges between China and Africa to enhance cultural exchanges and personnel exchanges between the two sides. Visit.” (End)
